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Cherubs Nurseries

Outstanding childcare since 1993

Cherubs are a family run business, operating an award-winning chain of day nurseries across the East Midlands. They offer outstanding care for babies through to pre-school, as well as wraparound and holiday care for primary school children.

What was the challenge?

We’ve been helping the team at Cherubs since 2013, and their challenges during that time have been interesting and varied.

Their business grew through acquisition and one of the first tasks was to unify different nurseries with different names and branding, by bringing them together under the Cherubs brand. The team needed to communicate with both customers and staff with one clear brand voice and visual appearance.

How did we respond?

After a process of delivering brand consistency across the business – including brochures, signage, uniforms, stationery etc, we then designed and built a brand new website.

After the initial build, Cherubs have become a client that we help almost daily. We manage all site maintenance, backups, updates and content updates, offering a 24hr maximum response time when adding new blog posts, job vacancies, parent updates and more.

What else did we do?

Having built a close relationship with the Cherubs team, we have been able to help with a huge variety of ongoing requirements.

We have produced materials for the annual staff awards ceremony, recruitment events, business cards, and even created a brand asset library for use by external online display advert providers.


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